FAQs

Purpose

FAQs are a structured list of question/answer pairs. They surface on:

The public FAQ page (/faqs).
Inline FAQ blocks placed on relevant pages.
The AI Help Chat, which uses them as one of its knowledge sources.
AEO (Answer Engine Optimisation) — auto-published as schema.org FAQ markup for search engines.

When to use this

When the same question comes in by email three times, write an FAQ entry. Saves you answering it a fourth.

Key fields

Question — the question as a visitor would phrase it.
Answer — the answer. Markdown supported. Aim for 2-4 short paragraphs.
Category — pick from Blog Categories (or repurpose) to group FAQs.
Order — sort order within a category.
Status — Draft / Published.

Common tasks

Add an FAQ

Content > FAQs, Create New.
Question, Answer.
Category, Order.
Status = Published, Save.

Embed an FAQ block on a page

Edit a Page or Post.
Add an FAQ block.
Pick the FAQs to show (or filter by category).
The block renders an accordion.

Auto-extracted FAQs

The AEO indexer scans your Posts for ## headings phrased as questions and proposes them as FAQs. Review and Publish the ones you want — they're created as Drafts. See Content > FAQs for any pending suggestions.

Gotchas

The AI Help Chat reads FAQs as a knowledge source — write them clearly. "What time does the bar open?" beats "Bar hours".
Schema markup — published FAQs are emitted as JSON-LD on their host page, helping Google show them directly in search results. Avoid putting promotional/marketing copy in answers; treat them as honest factual replies.
Don't bury answers — link to the relevant page where appropriate, but answer the question in the FAQ itself. Members shouldn't have to chase a link.
Auto-extracted FAQs can be noisy — clean them up regularly to avoid surfacing internal-jargon questions to visitors.