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Analytics & Reports — analytics nobody else in golf can do

Know how busy Saturday will be. Before Saturday.

Demand forecast from your website traffic, tee sheet, events, staff rota, holidays and competitions. Tee prices that respond to real demand. And every question — about players, money, members or the course — answered by asking in plain words. Other systems can't do this, because other systems don't see it all.

One member record across every system· Member view and staff dashboard· Ask Cadd-AI in plain words
Every signal, one view — that's why the answers are better
Website trafficGoogle & AI searchTee sheetEvent bookingsStaff rotaHolidaysCompetitionsFood & bar EPOSAccounts One member record · one live view
Demand forecasting & dynamic pricing

See demand coming — and price for it

nooQ joins signals no other golf system can: web and AI-search traffic, tee sheet bookings, event bookings, staff shifts, school holidays and the competition calendar. The forecast tells you how busy the club will be; the recommendations tell you what to do about it — staffing, kitchen prep, and tee prices that move with real demand, up at the peaks, down to fill the quiet slots.

Priced from evidence — search traffic, historic usage and live bookings — not last year's laminated rate card.

Saturday forecast · 3 days outLive
92%projected utilisation
peak 09:00–12:00
Website tee-time page traffic▲ 34% wk/wk
Google & AI search interest▲ rising
School holidaysactive
Monthly Medal — 84 enteredtee closed 08–10
Kitchen staffing▼ 2 on leave — flag
Recommended tee pricing
10:10peak demand, visitors searching£40£48
13:30steady, hold£40
16:40quiet — fill the sheet£30£22
Cadd-AI · Analyticsstaff view
Which member categories play Tuesday mornings, and what do they spend at the bar?
Cadd-AITuesday mornings are 62% seniors — and they average £8.40 at the bar but rarely order food. A seniors' soup-and-sandwich menu at 12:30 would match who's actually in the building. Want the full breakdown by age band?
Compare J. Reid and A. Khan on par 3s this season
Cadd-AIReid averages 3.2 on par 3s, Khan 3.6 — but Khan wins in wind. Head-to-head this season: Reid 4–2. Both sit top-ten in the club Order of Merit. ⛳
Forget struggling to find reports

Just ask, in plain words

No report builder, no export, no "which dashboard was that on?" Staff ask about demand, categories, spend and course performance; members ask about their own game — scoring history, best and worst holes, how weather changes their scores, virtual match play against a mate, personal and club Orders of Merit. Cadd-AI answers from the joined-up data, and shows its working.

Because everything resolves to one member record, the answers connect things no single system could: who plays when, what they spend, which menus and membership offers fit the times you actually have available.

The full surface

Nine kinds of insight, one platform

From forecasting Saturday to comparing par-3 scoring in the rain — every question answered from the same joined-up data.

Forecast

Demand Forecasting

Web traffic, tee sheet, events, rota, holidays and comps combined into a forward view of how busy your club will be — with recommendations, not just charts.

Revenue

Dynamic Tee Pricing

Prices that respond to Google and AI-search traffic, historic usage and live bookings — up at the peaks, down to fill quiet slots.

Tee sheet

Tee Sheet Analytics

Who actually plays when — members, visitors and guests by category and age band, per slot. Utilisation and speed-of-play insight included.

Profiling

Menu & Membership Profiling

Match food menus and membership offers to who's in the building and the times you have available — evidence, not hunches.

Finance

Live Finance Analytics

Accounts, bar, food, tee sheet and membership cross-referenced in real time — how the club, course and clubhouse are really performing.

Retention

Member Engagement

Engagement scoring spots quietly disengaging members before they resign. Segment trends — juniors, seniors, ladies, weekday players — for committee decisions.

Competitions

Competition Analytics & AI Reports

AI narrative reports on every player's round, head-to-head records, and social posts and headlines generated for every event.

Players

Player Analytics & Comparison

Multi-season scoring history, compare against friends and peers by age and handicap, par 3/4/5 splits, sun-wind-rain performance, virtual match play.

Merit

Orders of Merit & Teams

Personal and club Orders of Merit, niche leaderboards that drive engagement, and team selection insight — who plays best at the next away course.

See it on real data

Ask your club a question it's never been able to answer

Book a demo and bring the question you've always wanted answered — which times are really in demand, which categories drive the bar, who's drifting away. We'll show the member view and the staff dashboard, live.

Book a demo View case studies hello@nooqgolf.com · +44 808 169 0887 · WhatsApp