Why packages matter
A package turns a one-off lesson into a course, and a course is where improvement happens. It also brings the money forward and fills your diary weeks ahead. Gift vouchers do the same at Christmas, Father's Day and birthdays, and bring you students who might never have booked themselves.
Designing packages that sell
- Keep the choice small. A single lesson, a five-pack and a ten-pack cover most students. Add a junior series or a playing-lesson bundle only if you teach them often.
- Make the saving obvious, not huge. A modest per-lesson saving on the larger pack is usually enough; the real reason people buy is commitment.
- Set an expiry you are comfortable with, and say it clearly at purchase.
- Say what is included. Launch-monitor time, video, on-course time: whatever the student gets, write it down.
Vouchers
A gift voucher needs three things: a way to buy it online at any hour, a code the recipient can redeem, and a record of what has been redeemed. Sell vouchers for a lesson type ("one 60-minute lesson") rather than only for a sum of money if you want them to turn into bookings rather than sitting in a drawer.
Discount codes
Use codes sparingly and for a reason: a new-student offer, a club members' rate, a junior academy term. Give each one an end date.
Keeping track
This is where most pros lose time. A package bought through one tool and booked through another means you are counting lessons by hand. In nooQ, five- and ten-lesson series, gift vouchers and discount codes are sold from the shop on your own site and tracked against the bookings that use them. Students can book the remaining lessons themselves online, or by asking cadd-Ai, nooQ's AI assistant, on your website and on WhatsApp.
Where to sell
Sell from your own website, where the student already is. Every nooQ package includes a website on your own domain with booking and a shop built in. See what the website includes or how lesson booking works.