The checklist
1. Who, where and for whom, on the first screen
Your name, your PGA status, the club or studio where you teach and the town. Say who you teach: beginners, juniors, low handicappers, women's groups. An answer engine that cannot find your town on the page will not put you in an answer about that town.
2. Lessons and prices in words, not in an image
List each lesson type with its length and price as text on the page. Prices in a picture, a PDF or a Facebook post cannot be read by a search engine. If you would rather not publish prices, say "from" and give the lowest.
3. Book and pay without a phone call
A student who has decided should be able to pick a time and pay at any hour. In nooQ, booking is built into the site and your rota decides which times are offered.
4. Answer questions when you are teaching
Most bookings start with a question. A chat that can actually answer ("yes, Thursday at 5.30 is free, it's £45") books students who would otherwise message someone else. In nooQ that is cadd-Ai, which answers from your own price list and books into your real diary.
5. A shop for packages and vouchers
Lesson packs and gift vouchers bought on your own site, tracked against the lessons that use them. See how to sell packages and vouchers.
6. Frequently asked questions, answered in one or two sentences
"Do you teach juniors?", "What should I bring?", "What if it rains?" Short, direct answers are what AI assistants quote. Put each one on the page as a question and answer.
7. Structured data
Behind the page, a website can describe itself in a form search engines understand (schema.org markup): that you are a business, where you are, what your FAQs are. nooQ sites publish this automatically, along with a sitemap.
8. Let AI assistants in
Some websites block the crawlers that ChatGPT, Claude, Perplexity and Google's AI features use, often without the owner knowing. If they cannot read your site, they cannot recommend you. nooQ sites allow the main AI crawlers by default, and with cadd-Ai switched on they also publish an llms.txt file, a plain summary of the site written for AI assistants.
9. Your own domain
yourname-golf.co.uk is worth more to you than a page on someone else's site. It is yours if you change systems.
10. Keep it alive
In nooQ's survey of 1,516 UK PGA pros, 80 linked from their PGA listing to a website that no longer worked. A lapsed domain loses bookings and the search ranking built up behind it. See the survey.
How nooQ helps
Every nooQ package includes a website on your own domain with booking, a shop for packages and vouchers, news, a newsletter signup and your social feed, plus the structured data and sitemap described above. See the golf pro website.